Knowledge Capture® Anti-Counterfeit Platform
The Knowledge Capture® (KC) Anti-Counterfeit platform enables organisations to manage end to end counterfeit processes, providing a single cloud solution to seamlessly capture and control counterfeit information from both the web and physical seizures. Knowledge Capture is an ecosystem of many software partners who have come together to combine the best of the leading anti-counterfeit tools to provide a single, focused KC service to address the needs of how to accurately identify counterfeited products and how to manage the take down process and wider counterfeit management processes.
Product Counterfeit Fraud - The Business Issue
Product Fraud is estimated to cost businesses $1.8 Trillion (USD) a year in lost revenues and damaged brand reputations. Forgers, imitators and counterfeiters do not just confine themselves to luxury products of international fame, such as watches, cigarette lighters, leather goods, clothing, perfumes and recorded music - motor car parts, aircraft components and pharmaceutical products are all very suitable products for the international imitator and counterfeiter. In 2015, Pfizer estimated annual counterfeit drug sales at $2B with Burberry reporting lost sales due to replica clothing and shoe sales at $5.4B a year.
Counterfeit consumer goods, commonly called 'Knock Offs', are counterfeit or imitation products offered for sale as if they were authentic. The spread of counterfeit goods has become global. According to the study of Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of World Trade.
KC manages the total Anti-Counterfeit lifecycle and process, starting with recognition of digital web counterfeit product sales and physical product seizures.
This data is automatically loaded into the comprehensive KC Anti-Counterfeit Case Management Application, providing a central secure 'digital case' of every Counterfeit incident, enabling investigators, legal counsel, inspectors and other agents to consolidate all information.
The KC solution also enables deep, real time analytics of all counterfeit cases via reporting dashboards. This provides businesses with both top down and bottom up real time analytics, enabling the analysis of locations, volumes and parties involved.
End to End Lifecycle Control
The KC Anti-Counterfeit Platform provides an end-to-end platform for organisations focused on proactively addressing counterfeit issues from both online and physical processing investigations and reporting in real time.
Counterfeit data is automatically captured and loaded into the KC Counterfeit Case Management Application, providing a central secure 'digital case' of every Counterfeit incident, enabling investigators, legal counsel, inspectors and agents to consolidate, review, update and manage each counterfeit risk.
The KC Platform also includes comprehensive, real time analytics of all counterfeit cases leveraging sophisticated reporting dashboards, providing details of heat map hot spots, top down and bottom up real time analytics, enabling the analysis of locations, volume metrics and financial impacts.
A Single Anti-Counterfeit Platform
Brands benefit by connecting the best of industry counterfeit applications from within a single KC platform providing greater access to a wider range of anti-counterfeit products and holistic information to make more intelligent decisions. This helps identify counterfeit hot spots, connections to organised crime and the ability to take greater control of the fight against counterfeit. KC Brings everything together in one place.
Automated Counterfeit Confidence Levels
The KC Anti-Counterfeit platform automates the counterfeit management process by automatically assessing counterfeit information against a range of verification points and tools such as comparing new suspect counterfeit goods against historic information and other touch points such as common cell phone, email and other records. A confidence level automatically enables the business to focus on the most critical cases first.
The KC Anti-Counterfeit platform enables organisations to capture content from over 600 websites, including marketplaces, blogs and social media. This content is automatically analysed by the KC Content Analytics engine to identify and prioritise potential counterfeit issues. Also included is an out of the box feature rich mobile app designed to enable staff, third parties or custom officers to quickly and easily identify physically seized counterfeit goods and automatically generate a counterfeit case.
Having identified a potential counterfeit fraud consignment, the KC Anti-Counterfeit platform provides an intuitive and feature rich Case Management application designed to manage counterfeit cases.
The KC Anti-Counterfeit platform enables a brand protection officer to collate a total holistic case related information whether this be documents, photos, videos, call recording, emails and even social media posts to enable legal prosecution.
Having identified and investigated a counterfeit fraud case within the KC Anti-Counterfeit Platform additional analysis can deliver the unique ability to automatically find hidden case associations through the cross examination of the entire Counterfeit Fraud knowledge base.
Utilizing analytical tools such as Sentinel Visualizer or IBM i2 Analyst's Notebook, the KC Counterfeit Platform Analysis provides a feature rich notepad that graphically represents fraud associations whether this be associated sellers, distributors or manufactures.
Having identified and investigated a counterfeit fraud case Knowledge Capture Anti-Counterfeit Manager - Analysis delivers the unique ability to automatically find hidden case associations through the cross examination of the entire Counterfeit Fraud knowledge base.
Utilizing analytical tools such as Sentinel Visualizer or IBM i2 Analyst Notebook, Knowledge Capture Anti-Counterfeit Manager Analysis provides a feature rich charting tool enabling analysts to build networks which represent fraud associations whether this be associated sellers, distributors or manufacturers.
To discover how the KC Counterfeit platform can help your organisation cost effectively bring control and efficiency to the investigation of counterfeited goods, contact us today for a free demonstration.